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cut off time Horst Köhler.

were in our Sunday Papers today in a Letter to two interesting aspects to the resignation of Horst Köhler as President:

1. If you can withdraw from the office from today to tomorrow, then the office is probably unnecessary.
2. terminate self is at least three months suspension for unemployment benefits.

sounds both plausible.

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AIDA, conversion, and Kierkegaard.

Soren Kierkegaard already in 1859 " The point of my effectiveness as a writer " - certainly not - expressed in a classical marketing approach, in the heading to § 4:

"If a man also not follow to where we want to have him, so we still do the one for him that he was forced to take notice. "

So, if that's not the" attention "from AIDA! And Kierkegaard calls in the heading to § 2, a key requirement, how people in general can get them to do something:

"If you want a different take on a certain point, we must above all know him as to find where he is, and begin here."

Here I immediately recognize something again with whom I have a day to do my job: target groups, personas, usability, conversion interesting way, that Kierkegaard sees no negative manipulative aspect here, but a positive supportive, because. continues: "This is the secret of all art to help."

And the way it should be.

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terms determine the world view.

Yesterday there was the industrial and Handesclub in Bielefeld, a lecture by Werner Götz - market-founder, shareholder and board member of dm-Chemist. That was one of the best lectures I've heard there (and one must say, the IHC has always exceptionally high-profile speakers).

First was the fact that Götz Werner is a brilliant orator. Have rarely seen someone who involves his audience as often and communicate with it (did for me, though sometimes a little Manipulative). In any case, great cinema.

the other which was also the interesting arguments, representing the man. One has to not share any of his views, but I agree that define terms as we see the world. A good example was the word loyalty that Werner will totally wrong. Reason: If you can tie yourself? Why should one do with its customers? What will it be positive? The attitude behind this concept is wrong. Another he has not called, however (and I have not asked). brought

Also good to the point:

• always look first to the customer and then the boss. Otherwise lose You are the reason out of sight, why do you do it all.
• People do not live on the income. Money can not eat. People living on the performance of others.

I also believe that more than just word games or are splitting hairs. With terms you can change the world. I asked yesterday, well and good, but see the TSD his 30 colleagues (not employees!) As well? If I can not believe this article at Wikipedia , then this approach works in practice.

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What goes around, comes around.

The misunderstanding of selfless altruism is just go on forever. The theme of "behavior" has fascinated me at university, so me annoying messages such as flat again at Spon. Here, the matter is quite simple: Would-be selflessness makes only be evolutionary, paid when you can go out with a certain probability that someone else would act in a similar situation also selflessly.

In Wikipedia it is to the point: "I help others, so that will help me." After all, living things behave more altruistic, the closer they are related. There are long-standing mathematical models.

course you can take advantage of this system with selfishness. However, the problem is evidence and calculations that a Company, only a limited number of consistent egoists bear and tolerate.