Yesterday there was the industrial and Handesclub in Bielefeld, a lecture by Werner Götz - market-founder, shareholder and board member of dm-Chemist. That was one of the best lectures I've heard there (and one must say, the IHC has always exceptionally high-profile speakers).
First was the fact that Götz Werner is a brilliant orator. Have rarely seen someone who involves his audience as often and communicate with it (did for me, though sometimes a little Manipulative). In any case, great cinema.
the other which was also the interesting arguments, representing the man. One has to not share any of his views, but I agree that define terms as we see the world. A good example was the word loyalty that Werner will totally wrong. Reason: If you can tie yourself? Why should one do with its customers? What will it be positive? The attitude behind this concept is wrong. Another he has not called, however (and I have not asked). brought
Also good to the point:
- always look first to the customer and then the boss. Otherwise lose You are the reason out of sight, why do you do it all.
- People do not live on the income. Money can not eat. People living on the performance of others.
I also believe that more than just word games or are splitting hairs. With terms you can change the world. I asked yesterday, well and good, but see the TSD his 30 colleagues (not employees!) As well? If I can not believe this article at Wikipedia , then this approach works in practice.