Soren Kierkegaard already in 1859 " The point of my effectiveness as a writer " - certainly not - expressed in a classical marketing approach, in the heading to § 4:
"If a man also not follow to where we want to have him, so we still do the one for him that he was forced to take notice. "
So, if that's not the" attention "from AIDA! And Kierkegaard calls in the heading to § 2, a key requirement, how people in general can get them to do something:
"If you want a different take on a certain point, we must above all know him as to find where he is, and begin here."
Here I immediately recognize something again with whom I have a day to do my job: target groups, personas, usability, conversion interesting way, that Kierkegaard sees no negative manipulative aspect here, but a positive supportive, because. continues: "This is the secret of all art to help."
And the way it should be.
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